You may not know it by its trademarked name, the Doypack, but you can see this type of stand-up pouch everyday. Containing anything from candy to nuts to sauce to meat, this popular packaging format is designed to stand alone unassisted and differentiates itself from typical flexible packaging bag styles for that reason. This stand-up pouch is loved by manufacturers and customers because of its convenience, functionality, and pleasing aesthetic properties.
Offering a package that is functional, aesthetically pleasing, and convenient is the hallmark of the Doypack. It functions as a barrier between the product and its environment as every packaging type does, but the Doy bag is also made from slightly more rigid materials that allow it to stand on its own, making it easier to store and simple to use in a consumer's everyday life. The aesthetics of the Doypack are one of its most noticeable attributes; it is a striking bag design that captures sustomer attention and provides a great canvas for conveying a brand's message. The convenience of the standup bag is almost unbeatable; it can stand unassisted, is portable and lightweight, and often contains resealable options like zippers, spout, etc.
