The global market for delicious snacks is expected to grow from S$94.5 billion in 2015 to $138.2 billion by 2020. Snacks account for 11 percent of meal occasions in the US. Two thirds of Europeans enjoy savory snacks like chips and nut at least once a week. Are snacks consist of only potato chips and cookies for the global consumers? No. As consumers are increasingly health-conscious, concerning more about healthful ingredients, what foods fall in the snack category is changing. Meat bars have emerged as a snack category, which illustrates this trend. For example, Wild Zora, a producer of meat and veggie bars, offers slow-roasted meat bars made from beef, turkey, and chicken, and has recently introduced a line of chicken chips. Mediterra, a Mediterranean-inspired snack company, released a savory bar that includes Kale and Pumpkin Seeds, Bell Peppers and Green Olives, and Sundried Tomato and Basil.
Facing these changes toward health and wellness, brands can turn to flexible packaging designed for on-the-go lifestyles, which keeps snacks fresh and adds convenience to busy consumers.
What do these changes in the snack industry mean for packaging machines manufacturers?
Flexible Packaging
Different from rigid packaging, flexible packaging makes the format changeable, and convenient and environmentally friendly. It pops in a lot of different display environments when it is displayed across different store formats. The right packaging options allow more flexibility on how manufacturers go to market.
Fresh Packaging Solution
Packaging that increases shelf life of packaged foods offers benefits both for consumers and snack brands. So packaging is no longer just wrapping things in the single layer structure. Snack producers can turn to packaging solutions that leave less air in a package after the buyer has enjoyed part of the snack.
Portable Snack Size
As people adopt more active lifestyles, they want to take food on the go. The E-Z SnackPak’s tetrahedron shape stands out on the shelf and provides an added, unexpected convenience
